MIRA · Best New Digital Finance Product of the Year 2026
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See your company the way investors and AI see it.

AnalyseIR is our diagnostic service. It takes the outside view of investors, analysts and AI tools, runs four checks, and ends each one in a prioritised list of concrete fixes.

Request a scanSee the four checks
Illustrative preview

Your equity story now has two readers.

For years, IR websites were built for one reader: a person. That still matters.

But a second reader has arrived. AI models like ChatGPT, Copilot, Gemini and Perplexity read your site to answer investor questions, often before anyone visits it. They skip your design and turn your text and documents into a short summary of your company.

A site that works for people does not automatically work for AI. It needs to serve both readers, so that both reach the same answer.

  • Discoverable by AI

    Can AI find you?

    Investors increasingly ask ChatGPT or Perplexity before they visit your site. When key facts sit in image-only PDFs, behind scripts or on outdated pages, AI fills the gaps from older or third-party sources.

    What AnalyseIR checks: Crawlability, document formats, metadata and how current your figures are.

  • Interpretable by AI

    Does AI understand you correctly?

    AI reproduces clearly structured, labelled and dated content accurately. Otherwise it mixes up periods, confuses reported and adjusted figures, or misses your outlook.

    What AnalyseIR checks: Page structure, consistent KPIs and terms across documents, and how clearly you state strategy and guidance.

  • Controlled by you

    Who sets the narrative?

    If your site gives no clear, current answer, AI takes one from analysts, media or forums. Make your site the most reliable source, and you decide what AI repeats.

    What AnalyseIR checks: What leading AI assistants say about you today, compared with your equity story.

Why act now.

AI summaries are quickly becoming the first impression investors get of your company. Every reporting cycle adds new figures, and every outdated page is a chance for AI to repeat the wrong one. Getting the structure right now is far easier than correcting a narrative that has already spread.

Four checks. One list of fixes.

Your IR website, the AI answers about you, your own publications and your ESG reporting. Every check takes the outside view, rests on evidence rather than opinion, and ends in a prioritised list of concrete fixes your IR team can take straight to the CEO or CFO.

Website benchmark: what is missing on your IR site?

Your IR website is where investors, and the AI tools they use, check your own record. We review it on 108 criteria in 17 categories, from content quality and financial data to accessibility, ESG communication and AI readability, and score each category from 0.00 to 5.00.

On request we score your peer group the same way, so every gap is a like-for-like comparison on evidence rather than opinion.

What you receive

  • A score per category, from 0.00 to 5.00
  • 3.00 is the baseline for a competent listed company
  • A ranking against a defined peer group, on request
  • A prioritised gap list, each gap with a suggestion

One framework. The same yardstick for you and your peers.

The 17 categories run from security to ESG communication and AI readability. Your site and every peer get the same criteria and the same scale from 0.00 to 5.00, where 3.00 is the baseline for a competent listed company. The main areas:

  • SecurityTechnical resilience and compliance
  • AccessibilityWCAG conformance and inclusivity
  • Features & functionalityIR-specific features
  • Content qualityEquity story and information quality
  • User experienceNavigation, structure and mobile
  • Design & brandingVisual consistency and professionalism
  • Data & transparencyKPIs, governance and reporting
  • ESG communicationSustainability reporting and CSRD
  • Technical performanceSpeed, SEO and Core Web Vitals
  • Engagement & innovationInteractive tools and multimedia

Scoring

  1. 0Absent
  2. 1Insufficient
  3. 2Below standard
  4. 3Baseline
  5. 4Strong
  6. 5Best practice

Four steps from intake to report

  1. Intake and peer group

    We agree your goals, the focus areas and, if you want a ranking, a peer group of comparable companies by sector and market cap.

  2. Analysis

    Our specialists, assisted by AI, work through 17 categories and 108 criteria.

  3. Scoring and findings

    Each category gets a score from 0.00 to 5.00, with findings per criterion and, on request, your position among your peers.

  4. Report and recommendations

    You get a prioritised gap list, each gap with a suggestion, ready for the CEO or CFO.

AI visibility: what do AI tools tell investors about you?

AI answers are now part of how your story reaches investors, and IR does not see them. We ask AI assistants a fixed set of questions on your equity story, guidance and key figures, and check every answer line by line against what you have approved and published.

You get a documented view of where AI answers match your record, where they diverge and where information is missing. That lets you prepare, and tighten your own material where it is unclear.

What you receive

  • A fixed set of questions on your equity story, guidance and key figures
  • Every answer checked line by line against your record
  • A verdict per topic: matches or diverges
  • Where information is missing, and what needs correcting

Four steps from questions to verdicts

  1. Questions

    We agree the investor questions to put to AI assistants, on your equity story, guidance and key figures.

  2. Ask and collect

    We put the questions to AI assistants and collect every answer with the sources it used.

  3. Check against your record

    Every answer is checked line by line against what you approved and published.

  4. Verdicts and corrections

    A verdict per topic, matches or diverges, with what is missing and what needs correcting.

Document consistency: does everything you publish tell one story?

Investors and AI tools read your documents side by side. A figure that differs between two of them becomes a question on the results call, or the wrong number in an AI answer.

We compare your annual and half-year reports, results releases, presentations and website content on key figures, guidance and messaging, and list each inconsistency with where it appears and a recommended correction.

What you receive

  • Annual and half-year reports, results releases, presentations, website
  • Key figures, guidance and messaging compared side by side
  • Every inconsistency, with where it appears
  • The correction to make

Four steps from documents to corrections

  1. Documents

    We agree which publications to compare: annual and half-year reports, results releases, presentations and website content.

  2. Key figures and messages

    We take the key figures, guidance and core messages from each document.

  3. Side-by-side comparison

    Every figure and statement is compared across all the documents.

  4. Corrections

    Every inconsistency, with where it appears and the correction to make.

ESG benchmark: how does your ESG reporting compare?

Investors read your ESG reporting next to your financials, and they compare. Together with ESGEthica we developed an ESG benchmark study that looks at your ESG reporting and how it scores.

A second report sets your ESG reporting against three of your peer companies, so you see how you compare with other companies and where to improve.

What you receive

  • How your ESG reporting scores
  • A benchmark against three peer companies
  • Where you lead and where you fall behind
  • What to improve in your next report

Two reports

  1. ESG benchmark study

    We review your ESG reporting and show how it scores.

  2. Peer benchmark

    We review three of your peer companies the same way and show how your ESG reporting compares with theirs.

Anyone whose website carries an equity story.

  • Listed companies

    Large-cap, mid-cap and small-cap

  • Fund managers

    Asset managers and fund administrators

  • Private equity

    PE firms with portfolio companies

  • Real estate companies

    REITs and real estate funds

  • IPO candidates

    Companies preparing for an IPO

  • IR & communications teams

    Teams that want an outside check

What changes after the scan.

One clear list of problems and recommendations, and the baseline for what MIRA and the platform then address.

  • One story everywhere

    Figures, guidance and messaging that agree across every document you publish.

  • AI answers you know

    You see what AI tools tell investors, and prepare for the questions it creates.

  • Evidence, not opinion

    A scored, peer-ranked view of your IR website and ESG reporting that holds up in the boardroom.

  • Risk mitigation

    We find your security, accessibility and compliance risks.

  • Concrete action points

    Every problem comes with a recommendation, ranked so your team knows what to fix first.

Start with an AnalyseIR scan of your company.

See the gaps first. Then decide which layer you need.

Request a scanSee MIRA